The sound
and vision
of scandinavia.
Welcome to Primare.

“If you can’t pronounce the name of the Swedish premium audio brand Primare’s latest network audio player, just settle for calling it by its English translation, “All-in-One”. It’s an appropriate moniker because this jack-of-all-trades sound system comprises speakers, amplifiers, streaming over ethernet, wifi or Bluetooth, and a myriad of inputs inside the one box. You can even connect it to your TV over HDMI eARC to lend sonic girth to your movies. But Primare has wrapped it all up in a sleek blackwood enclosure that will look majestic on the credenza. That’s without mentioning the motorised information screen that rises up James Bond-fashion from the topside. Music selections sound pure and balanced, and the six low-frequency drivers produce oodles of bassy ballast.”