Primare - The Sound and Vision of Scandinavia

The latest reviews

Primare NP5 Prisma Mk2 streamer review

“The NP5 Prisma MK2 is another example of Primare’s adherence to...

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A35.8: Complete Freedom

“In the final analysis I can state that Primare has succeeded...

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HiFi Music Streamer Review | Primare NP5 Prisma MK II

“Music streamers have become the new normal for many music listeners....

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A35.8 Power Amplifier

“According to the ideas of the Swedish high-end hi-fi manufacturer Primare...

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What is Primare?

For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity, timeless design and world class performance to a global audience.

The goal is to provide the best possible experience for the greatest number of people, whether the source is analogue or digital, stored or streamed, wired or wireless.


Connect to everything with ease

Prisma is a bundle of technologies we have put together to allow everyone in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – providing multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices with in conjunction with a dedicated system control app.

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The art of hygge & lagom

Every Primare product reflects a commitment to Scandinavian ideals such as lagom & hygge.

Lagom (“laah-goam”) is the Swedish word for this: roughly meaning “just the right amount.” Not too much. Not too little. Everything in perfect balance, harmony, and proportion. Just right.

hygge (“heu-gah”) is a Danish word that is often translated as “cozy.” But the word hygge means so much more, and may be considered the highest expression of living – that deep satisfaction of time well spent, of sharing food, drink, music, and movies with family and friends in the simple celebration of everyday living.

Read about our philosophy


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