Primare - The Sound and Vision of Scandinavia

The latest reviews

A35.8 – AV Forums Editor’s Choice AV Power Amplifier 2023/2024

The Primare 35.8 is a corker of a multi-channel power amp. We...

Read more

SPA25 Prisma: Primare SPA25 Prisma AV Amplifier

“Primare has developed the SPA25 Prisma home cinema amplifier especially for...

Read more

A35.2: Primare A35.2 Power Amplifier Review

“Musically the Primare A35.2 Power Amplifier is a formidable performer and...

Read more

I35 + CD35 Prisma: Primare CD35/I35 Prisma Network/CD Player & Amp

“Cool Velvet – There’s something very alluring about the sound of...

Read more

What is Primare?

For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity, timeless design and world class performance to a global audience.

The goal is to provide the best possible experience for the greatest number of people, whether the source is analogue or digital, stored or streamed, wired or wireless.


Connect to everything with ease

Prisma is a bundle of technologies we have put together to allow everyone in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – providing multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices with in conjunction with a dedicated system control app.

Learn more

The art of hygge & lagom

Every Primare product reflects a commitment to Scandinavian ideals such as lagom & hygge.

Lagom (“laah-goam”) is the Swedish word for this: roughly meaning “just the right amount.” Not too much. Not too little. Everything in perfect balance, harmony, and proportion. Just right.

hygge (“heu-gah”) is a Danish word that is often translated as “cozy.” But the word hygge means so much more, and may be considered the highest expression of living – that deep satisfaction of time well spent, of sharing food, drink, music, and movies with family and friends in the simple celebration of everyday living.

Read about our philosophy


You can use Google Translate to translate the contents of the Primare website. To do that, select the language you would like to translate into in the list below.

Please bear in mind, since the Google Translate is an automatically generated translation, we do not take any responsibility for errors in the text.