Primare - The Sound and Vision of Scandinavia

The latest reviews

Primare A35.8 – the bridge between film and music

“What a wonderfully fast, lively and flexible amplifier the A35.8 is. Not...

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Home Cinema Choice A35.8 Review

“Overall, Primare’s A35.8 is a classy bit of kit, with a...

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Primare A35.8 – Eight times more muscle power

“The Primare A35.8 is above all an output stage where each...

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Homecinema Magazine A35.8 Review

“With the A35.8, the Swedes show that they are back again....

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What is Primare?

For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity, timeless design and world class performance to a global audience.

The goal is to provide the best possible experience for the greatest number of people, whether the source is analogue or digital, stored or streamed, wired or wireless.


Connect to everything with ease

Prisma is a bundle of technologies we have put together to allow everyone in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – providing multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices with in conjunction with a dedicated system control app.

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The art of hygge & lagom

Every Primare product reflects a commitment to Scandinavian ideals such as lagom & hygge.

Lagom (“laah-goam”) is the Swedish word for this: roughly meaning “just the right amount.” Not too much. Not too little. Everything in perfect balance, harmony, and proportion. Just right.

hygge (“heu-gah”) is a Danish word that is often translated as “cozy.” But the word hygge means so much more, and may be considered the highest expression of living – that deep satisfaction of time well spent, of sharing food, drink, music, and movies with family and friends in the simple celebration of everyday living.

Read about our philosophy


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