Primare - The Sound and Vision of Scandinavia

The latest reviews

A35.8 – AV Forums Editor’s Choice AV Power Amplifier 2023/2024

The Primare 35.8 is a corker of a multi-channel power amp. We...

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SPA25 Prisma: Primare SPA25 Prisma AV Amplifier

“Primare has developed the SPA25 Prisma home cinema amplifier especially for...

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A35.2: Primare A35.2 Power Amplifier Review

“Musically the Primare A35.2 Power Amplifier is a formidable performer and...

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I35 + CD35 Prisma: Primare CD35/I35 Prisma Network/CD Player & Amp

“Cool Velvet – There’s something very alluring about the sound of...

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What is Primare?

For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity, timeless design and world class performance to a global audience.

The goal is to provide the best possible experience for the greatest number of people, whether the source is analogue or digital, stored or streamed, wired or wireless.

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Connect to everything with ease

Prisma is a bundle of technologies we have put together to allow everyone in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – providing multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices with in conjunction with a dedicated system control app.

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The art of hygge & lagom

Every Primare product reflects a commitment to Scandinavian ideals such as lagom & hygge.

Lagom (“laah-goam”) is the Swedish word for this: roughly meaning “just the right amount.” Not too much. Not too little. Everything in perfect balance, harmony, and proportion. Just right.

hygge (“heu-gah”) is a Danish word that is often translated as “cozy.” But the word hygge means so much more, and may be considered the highest expression of living – that deep satisfaction of time well spent, of sharing food, drink, music, and movies with family and friends in the simple celebration of everyday living.

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