About Primare
Everything in balance, harmony, and proportion
For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience.
Every Primare product reflects a commitment to Scandinavian ideals such as lagom – the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right.
With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analog or digital, wired or wireless, stored or streamed.
Primare – the sound and vision of Scandinavia.
Philosophy
The goal is to provide the best possible experience
for the greatest number of people, whether the source is
analogue or digital, stored or streamed, wired or wireless.
Technologies
Scandinavian Design
Primare products possess beautifully elegant, classically clean “Scandinavian” physical designs that allow each component to be made compact for flexible system placement. Similarly, each component is designed to possess straightforward and easy to use interfaces.
With Primare, the best experience comes from simplicity, not complexity.
Attention to Detail
Equally elegant and simple electrical designs are used in even the most complex product, utilizing ultra-short signal paths with all gain in one device whenever possible. Ultimately, this results in fewer, higher quality parts for a reduction in associated distortions and an increase in overall electrical efficiency.
With Primare, the best performance comes from simplicity, not complexity.
