<
Primare I35 Prisma modular integrated amplifier and network player front black
Primare I35 Prisma modular integrated amplifier and network player back
>

I35 Prisma – modular integrated amplifier and network player

I35 Prisma combines the DM35 digital to analog conversion and SM35 Prisma network player modules with the award winning I35 modular integrated amplifier platform, featuring our UFPD 2 amplification technology delivering 150 watts of power per channel and balanced inputs, to create an extraoridinarily versatile control and power centre for any system.

Skip to content
Primare I35 Prisma modular integrated amplifier and network player technology inside

Technology

I35 DAC modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use our new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analog Class-D technology.

Providing 150 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, the I35 Prisma delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life.

In addition to a pair of XLR balanced and three RCA analog inputs, I35 Prisma includes both the sophisticated digital to analog converter module, DM35, as well as a Prisma network player module, SM35, to create an extraoridinarily versatile system control centre.

The DM35 is a full-featured digital to analog converter stage enabling up to PCM 768kHz/32bit and DSD 256 conversion.

I35 Prisma continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.

Primare I35 Prisma modular integrated amplifier and network player side black

Prisma – Network and Multiroom Technology


Prisma is a bundle of technologies that provide the broadest range of network music player features and functionality. Essentially created to be a streamer that would allow everyone, and everywhere, in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – Prisma provides multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices through the dedicated Prisma system control app.

In addition to AirPlay 2*, Bluetooth®, Roon Ready*, and Spotify Connect®, Prisma features Chromecast built-in, a unique streaming portal allowing effortless direct connection to hundreds of streaming applications and services, including voice control, for the best possible performance and user experience.

*with future update

The look and feel of Scandinavia

We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.
An example of this is our signature control knob, known throughout the industry for both its appearance as well as how it feels in the hand as an input is selected or volume adjusted. – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.

Primare I35 Prisma modular integrated amplifier and network player front titanium

Modular Design and System Building

We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.

Modular Design and System Building

We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.

I25 and I35 Integrated Amplifier

In this video we review the features and functionality of both the I25 and I35 modular integrated amplifier platforms that may make them the perfect addition to your system.

Buy it now!

  • Primare I35 Prisma modular integrated amplifier and network player front titanium

    I35 Prisma – modular integrated amplifier and network player

    I35 Prisma combines the DM35 digital to analog converter and SM35 Prisma network player modules with the award winning I35 modular integrated amplifier platform, featuring our UFPD 2 amplification technology delivering 150 watts of power per channe and balanced inputs.

Have a question?

Check out our FAQ. If that doesn’t provide the information you need, contact us using the information request form and we will do our best to answer your questions. 
Or go to the distributor page for distributor and dealer contact information.

Have a question?

Check out our FAQ. If that doesn’t provide the information you need, contact us using the information request form and we will do our best to answer your questions. 
Or go to the distributor page for distributor and dealer contact information.

Dive in

  • UPFD 22 x 150W 8 ohms / 2 x 300 4 ohms
  • XLR2 x stereo pair analog inputs
  • RCA3 x stereo pair analog inputs
  • RCA1 x stereo pair analog LINE output
  • RCA1 x stereo pair analog PRE output
  • C25 remoteIR system control
  • IR3.5 mm input/output
  • 12V Trigger3.5 mm output
  • RS232outboard system control port
  • DACAKM AK4497
  • Toslink4 x digital input
  • RCA2 x digital input
  • RCA1 x digital output
  • USB-B1 x digital input
  • Prismacontrol and connectivity
  • USB-A1 x digital input
  • Ethernetx 2
  • WiFi
  • AirPlay
  • Bluetooth
  • Chromecast built-in
  • Spotify Connect
  • Weight11 Kg
  • Dimensions430 x 106 x 420 mm (WHD)
  • Finishesblack or titanium
  • Audio Stereo, Poland, March 2020
    Primare I35 + DD35: The victory of the heart over reason

    “Equipment not only worth listening to, definitely worth having as proof that music can be different. To quote Piotr Wierzbicki, “I hate Tchaikovsky and Mahler because they were too tearful, unmanly.” Primare will not spare some of your music choices, but it will give you great pleasure with other albums. definitely worth having as proof that music can be different.”

    View full review

  • EISA, International, August 2019
    EISA STEREO SYSTEM 2019-2020 PRIMARE CD35/I35 PRISMA

    “Recipient of a previous EISA Award, Primare continues its winning ways with this I35 amplifier and CD35 Prisma CD/network player. The amplifier is a simple, but fabulous- sounding, all-analogue design that delivers plenty of power using the company’s UFPD 2 amplification. Its modular design means you can add Primare’s DAC stage, and the Prisma network/multi-room module, when required. The CD35 Prisma CD player is also fully networked, offering wired and wireless connectivity for AirPlay, Bluetooth and Spotify Connect, as well as Chromecast built-in to access thousands of streaming services. This is so much more than a simple CD player/amp system: It’s the future of hi-resolution home hi-fi.”

  • Vumetre, France, September 2019
    I35 Prisma: Primare I35 Prisma

    “Versatile, focused on the future of high-fidelity, the Primare i35 foreshadows what the best systems of tomorrow will be. Musical, full of life and with a disconcerting ease in the most delicate situations, it has seduced us and overcame the doubts that some may sometimes have around digital amplification. Resolutely turned towards the future and the management of networked media, it knows how to exploit the best. An undeniable success!.”

    View/download full review as PDF

  • Stereo +, Norway, March 2019
    I35 Prisma: Complete Control and Great Sound

    “With its own amplifier technology, delicious and purely Nordic design and sound that both press and hi-fi enthusiasts appreciate, and last year Primare received an EISA award for its products… here’s another product that you should actually put on your wish list if it’s control, precision and midrange dynamics you want. The Primare I35 offers everything you need for a carefree hifi life no matter which speaker is used! Five Stars.”

    View full review

  • Absolute Sound, USA, June 2019
    I35 Prisma: New Blood

    “Never have integrated amps been asked to do so much musically and functionally. But any way you want to listen, the I35 Prisma is at your beck and call. Maybe you only want to stream from Tidal or one of the other services. Or play back music from a computer or network storage. Maybe you’ll never spin a CD or an LP, or even own a recording in any physical format. The I35 is non-denominational. But like a virtual butler, it’s poised at the ready should you change your mind. In sum, Primare’s latest is a rock-solid performer excelling in a highly competitive bracket. It met or exceeded all my expectations.”

    View full review

  • HiFi+, UK, March 2020
    I35: HiFi+ 2020 Editor’s Choice Award

    “In fact, at no time and with no combination of bits and pieces I have to hand (and there are a lot of them) did it exhibit any do not like it properties or characteristics. Tonally, the I35 is rich and satisfying rather than bright and breezy, and yet it comes over as both energetic and dynamic sounding.”

    View/download full review as PDF

  • HiFi+, UK, May 2019
    I35: HiFi+ 10th Anniversary Top 100

    “The latest Primare platform is a highly modular amplifier system, but even as just an amplifier the I35 integrated is one of those products that you just love to enjoy!”

    View/download full review as PDF

  • Stereo I Kolorowo-Underground, Poland, May 2019
    I35 Prisma + CD35 Prisma: Primare I35 Prisma and Primare CD35 Prisma

    “I35 Prisma illustrates the soul and sense of music with high tonal grip and low sibilance, nicely paints vast music landscapes and, at the same time, provides a naturally fast, transparent and agile sound. What’s more, the Swedish integrated has an inexhaustible ability to “revive” recordings. For example, on the album Keith Jarrett Trio “Somewhere” (ECM – 2009) the piano of the Steinway Grand Master, vibrating Peacock double bass strings, and DeJohnette’s delicate hi-hat drums were clearly present in the room, creating thus a perfectly balanced picture rich in detail and texture, providing the perfect insight into the emotional core of trio music.”

    View full review

  • TONEAudio, USA, Issue 91
    I35 Prisma: Primare I35

    “The 30 series amplifiers have a well-deserved reputation for fantastic sound, stellar build quality, and understated visual design. The new UPFD 2 power amplifier features 150 watts per channel, and like the model before it, defies pre-conceived notions of what you might think Class-D sounds like. It’s actually quite good. For the music lover wanting high performance, a modest form factor and stunning good looks, look no further.”

    View/download full review as PDF

  • fairaudio, Germany, December 2018
    I35 Prisma: Reinforced Networked

    “At the beginning I wrote: “He does not disappoint me.” What’s more – the elegant Swede has convinced me right down the line! First, it is a lively and well-balanced amplifier that proves sensitivity in the right places Secondly, it is an extremely complete D/A converter, capable of mastering all common digital formats, including high bit, and is well equipped, and last but not least, it is a multifunctional interface for a home music network and cooperates with the most popular streaming services.”

    View/download full review as PDF

  • Fairaudio, Germany, December 2018
    I35 Prisma: Primare I35 Prisma – Fairaudio’s Favorite AWARD 2019

    “Primare I35 Prisma – fairaudio’s favourite award 2019, integrated amplifier with DAC and streamer – awarded by the fairaudio editorship due to excellent sound characteristics. Exceptional clarity, a fine feel for nuance and rhythmic flair throws the Swedish integrated amplifier into balance – which also includes, in the tested version, a network player and DAC module for great connectivity. And on top of that is the chic Scandinavian design.”

    View/download full review as PDF

  • Audio Review, Italy, January 2019
    I35 Prisma: Primare I35 Prisma

    “The top model of integrated amplifier manufactured by Primare is offered at a significantly higher price compared to that of the small I15 Prisma, winner of the EISA award, but offers a much higher power and even higher technical and sound performance. The high build quality and the sober and elegant design further increases the appeal of the amplifier.”

    View/download full review as PDF

  • HiFi News, UK, March 2019
    I35 Prisma + CD35 Prisma: Primare CD35/I35 Prisma

    “There’s something deeply alluring about this streaming CD player/integrated amp combination, in both sound and function. An enjoyable music maker, it brings together a myriad different digital sources under one roof – so to speak – and allows easy control of them all. In turn, this makes it easier to appreciate the music without being distracted by the technology. Now there’s a thought for the future… HIGHLY COMMENDED.”

    View/download full review as PDF

  • Audio Test, Germany, October 2018
    I35 Prisma: Nordic Charisma

    “It draws a crystal-clear sound through the entire spectrum, the timpani are voluminous and can resonate very freely, the strings are brilliant even in the highest registers, without sounding exaggerated. The amplifier succeeds in an excellent spatial separation and it is able to deliver dynamic peaks very energetically. With the I35 Prisma, Primare has succeeded in creating a versatile all-rounder, which, thanks to its excellent network control, is at the very top in terms of user experience.”

    View/download full review as PDF

  • HiFi Stars, Germany, September 2018
    I35 Prisma: Really everything in it!

    “It’s all incredibly fast and natural in its performance, lively in the best sense of the word! The quality of music playback over the network connection plays in the same league as the analog and digital inputs of the I35 Prisma. The Swedish amplifier is once again characterised by its enthusiasm, dynamism and balance.”

    View/download full review as PDF

  • HiFi+, UK, Issue 163, September 2018
    I35: Primare I35 integrated amplifier

    “This is an amplifier that has the Devil’s Amplifier Class running cool and clear and it is extraordinarily modern in design inside and out. And yet, if you listen with your ears instead of your eyes and your prejudices, you’ll discover that this is an absolute blinder of an amplifier – possibly one of the best there is!”

    View/download full review as PDF

  • Audio, South Korea, May 2018
    I35 DAC: Primare – Traditionally Strong In Integrated Amps, Comes Up With An Even Stronger Integrated Amp!

    “The sound had no impurity at all… Whatever music was chosen, there was no excess or shortage in the sound of I35 DAC, and its fresh performance was impressive. It would be hard to find another amp that equals this performance at the price level of the I35 DAC. This amp is recommendable even to those audiophiles who have groundlessly negative worries about Class-D amps. In the market, there are many amps that are different inside from outside. But, through I35 DAC, I was able to confirm the reputation of Primare again.”

    View/download full review as PDF

  • HiFi Choice, Poland, August 2018
    I35 Prisma: Five Stars – Editor’s Choice

    “The sound of the I35 has something noble, special, some kind of rare consistency and analog smoothness. It’s a fantastic amp, a very good DAC and more than a decent streamer. Hot recommendation!”

    View full review

  • Audio Video, South Africa, July 2018
    I35: Capturing the music’s heart and soul

    “However, it’s the ability to reveal the heart and soul of the music that is the Primare’s most endearing trait. It certainly proves that Class D has come of age, and that efficiency and pace can be delivered without sacrificing the emotive core of the music.”

    View full review

  • Stereoplay, Germany, August 2018
    I35 Prisma + CD 35 Prisma: Dream couple with qualities

    “CD35 Prisma + I35 Prisma: Primare’s CD player/amp combinations are known for their technical sophistication, but the new 35-series dwarfs all its predecessors.”

    View/download full review as PDF

  • Music Emotion, The Netherlands, March 2018
    I35 Prisma + CD35 Prisma: Versatility at its best

    “Primare is among the most consistent class-leading high-end brands of the last few decades, continuing to refine a balanced and coherent sound. These new I35 and CD35 Prisma models are still following this more evolutionary course. However, a true revolution, and certainly for this brand, is now suddenly the maximum seamless integration of almost all digital source standards currently available. Add to this the maximum sound quality, and the trouble-free and smooth operation of the app for each of these sources, and the Primare team has seen the light again!”

    View/download full review as PDF

  • LowBeats, Germany, March 2018
    I35: Integrated amplifier with class D power plant

    “The Primare i35 is a special, positive piece of work… In the LowBeats listening room, this sounded wonderfully smooth, silky in the highs and with impressive force in the lowest bass.”

    View full review